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22 Apr Olive Oil is Becoming One of Asia’s Most Popular Ingredients

Incredibly, consumption and production are growing in Asia’s two largest economies. Consumers still prefer imported brands to domestic ones.

The olive oil market in the Asia-Pacific region is projected to grow at an annual rate of 4.2% from 2021 to 2025. Gradually, they also join the Mediterranean diet here.

The consumption of extra virgin olive oil in China is growing at a significant rate, especially in large cities and in the segment of the population aged 25 to 30 years who have traveled abroad at least once. Consumers prefer imported olive oils, despite the fact that the continent’s producers are making huge strides in improving their products and winning awards at international competitions.

At the time of the study, China imported 90% of its olive oil from Spain, and consumers said they were more than willing to pay more for the imported product.

According to Bloomberg News, the growing popularity of olive oil in Asia has also prompted producers in the region to produce more olive oil. For example, Japan’s olive oil exports rose to 276 tons in 2019, an increase of 209% compared to 2018 and 545% compared to 2014. Japanese manufacturers also broke the record at NYIOOC 2020, earning eight awards, including four gold ones.

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